As regular visitors to this site know, I still, like a lot of people, refer to the Blue Jays home as the Skydome. Similar your average older citizen, I continually repeat myself, often commenting on how the owners should at least compromise their position, by calling the stadium the Rogers Skydome.
Overall, this is a stance I have shared with Blue Toro’s readers since first coming on board just over a year ago, as evidenced by this question I received last August:
Q. How much more popular do you think the Blue Jays and Argonauts would be if Rogers changed the name of the stadium back to SkyDome?
Mark – Toronto
More to the point Mark, how much more popular would it make Rogers? I don’t believe reverting back to calling the stadium SkyDome would significantly impact on attendances.
However, a lot of fans would at least appreciate the move as many of them still call Rogers Centre the Skydome anyway, regardless of its official title. At the end of the day Rogers, we get it. Everyone knows you own the team.
You’ve already made a great move by updating the uniforms back to a more modern version of the past (I believe it’s called post-modernism!) Now do the right thing and provide the ultimate shout out to the fans and give them what they really want! Well, apart from another playoff appearance of course.
“Bring back the SkyDome!” Hey, that might be a great idea for a campaign if anyone wants to run with it?
Now I often spout off comments, not really thinking about who’s listening, but you know what? Someone finally did, as per this message we received yesterday:
About your first question regarding the SkyDome, you’ll be pleased to note that we ran with it. Check out http://www.bringbackthedome.ca. We decided to do this campaign purely out of experiencing the obvious – everyone calls it the SkyDome.
Personally, I appreciate that there are corporate sponsors ready to sponsor such venues. But I can’t take it when they erase Canadian heritage in the process of changing the name. As a first in the world, the SkyDome’s retractable roof is and should remain an important icon of Canadian heritage. It is what makes it great on a global scale!!!!
Therefore, it should be reintroduced as part of the name. Our campaign aims for the ultimate compromise: Lets call it the Rogers SkyDome! That way everyone wins.
We want to collect 50k votes on our website/ facebook (one vote per seat in the SkyDome) and then approach management with the proposal. It’s a great opportunity for Rogers to celebrate the stadiums 25th anniversary next year. And, as you pointed out, increase brand loyalty in the process! But we need your help.
Please spread the word and get people voting. Let’s Bring Back the Dome!!!
I’m not 100% convinced that’s his real name, but to be fair, if you’re going after a company as powerful as Rogers, it’s most probably a smart move to remain anonymous. Anyway, here’s the video ‘Roger’ and his friends produced to accompany the campaign:
I almost wish I’d pursued this myself, except for the fact that I’m an extremely lazy person. Anyway, click here to visit the site and go here to view their Facebook page.
Also, make sure you share this with as many people as possible and attempt to get a bit of momentum going. Money talks more than ever in sports nowadays, but let’s see if the fans can still have some influence. Bring back the Skydome!
If you have any tips or information about any of Toronto’s sports teams, please email me at Englishpaul@hotmail.co.uk
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- By English Paul
- August 9, 2013